Reebok has waded into the controversy over Donald Trump's well meant, but probably ill-advised compliment to France's First Lady.
The Massachusetts based sportswear company, which is now best known for its sponsorship of mixed martial arts and hard core fitness training, has offered the US president a cut out and keep etiquette guide, the Independent reported.
Mr Trump was caught on camera saying to Brigitte Trogneux, the wife of French president Emmanuel Macron: "You're in such good shape..beautiful."
Inevitably some took offence, with many seeing it as just the latest manifestation of Mr Trump's sexism rather than a demonstration of diplomatic courtesy.
Julie Bishop, the Australian foreign minister, was the latest to voice her disapproval.
"I wonder if she could say the same of him?" she told the Australian Broadcasting Corporation, when asked whether she would be flattered or offended if the comment were directed at her.
"I'd be taken aback, I think. It's a rather interesting comment to make," she said.
Reebok its Twitter account to suggest when it might be appropriate to say "You're in such good shape..beautiful."
The company suggested that it was ill advised when working out next to a woman in a gym or sharing a lift.
Reebok also suggested that it might not be appropriate for a world leader greeting the spouse of a head of state.
However, the company suggested such sentiments might be more appropriate when finding a long-lost action figure in one's parents' basement.
Trump sexism tracker