Consumers Take to Online Marketplaces, Survey Says

  • In Business
  • 2022-01-14 15:04:36Z
  • By WWD

Consumers are increasingly gravitating toward online marketplace formats for greater convenience, value and variety, according to a survey of 9,000 consumers around the world.

The survey, called "The 2022 State of Online Marketplace Adoption," was released Thursday by Mirakl, an SaaS platform for engineering online marketplaces, but conducted independently by the Schlesinger Group research firm.

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Consumers from Australia, Brazil, France, Germany, Italy, Singapore, Spain, the U.K. and the U.S. - 1,000 in each country - were contacted in October 2021 and asked about their shopping habits and preferences.

Among the key findings:

  • Two-thirds of consumers prefer e-commerce sites with online marketplaces; 70 percent said online marketplaces are the most convenient way to shop.

  • On average, consumers conducted 42 percent of their online shopping through marketplaces in 2021.

  • "Power shoppers," defined as high-value customers who make purchases online at least once per week, are more inclined to utilize online marketplaces.

  • On average, U.S. respondents said 43 percent of their online shopping happens on marketplaces; 40 percent said their activity has increased in the past 12 months; 54 percent said their activity has remained consistent, despite the reopening of brick-and-mortar stores.


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