LinkedIn adds Hindi to reach 500 million people in India




 

Less than 20% of India's 1.3 billion people speak English. But LinkedIn, the largest professional social network globally, has so far catered only to this sliver of the population in the world's second largest internet market. On Thursday, the Microsoft-owned service said it's beginning to change that.

LinkedIn has started to roll out support for Hindi on its social network, it said on Thursday. Hindi, a language spoken or understood by more than half a billion people in India and over 600 million people globally, is the first Indian regional language to be supported by the social network.

The company, whose service supports 25 languages, said its website and mobile apps will give users the option to access their feed, profile, and messages in Hindi. Users will also be able to create content in Hindi through LinkedIn's desktop and mobile apps, it said.

Even as India is a major market for several global services, LinkedIn has struggled to make deep inroads in the country. India accounts for just over 6% of over 1.3 billion visits LinkedIn garners in a month, according to analytics firm SimilarWeb. LinkedIn says it has over 82 million users in India, more than 20 million of whom joined the service in the last three years. LinkedIn has over 800 million users globally.

Other than traction, LinkedIn has also faced challenges with keeping the top job role in India intact. In the past four years, at least three different people have been given the top LinkedIn job in India. The chain of events started after Akshay Kothari, now the chief operating officer of Notion, resigned from LinkedIn India head role in 2018.

The announcement on Thursday also comes less than two months after Microsoft shut down LinkedIn in China, the world's largest internet market, and replaced its marquee social offering with a job board.

"In India, LinkedIn has been mission critical to helping people connect, learn, grow and get hired during the pandemic and in this new world of work we are in. With the launch of Hindi, now more members and customers can unlock greater value from the platform through content, jobs, and networking, and express themselves in a language that they feel comfortable in," said Ashutosh Gupta, India Country Manager, LinkedIn, in a post.

In the coming months, LinkedIn said it will work towards widening the range of job opportunities available for Hindi speaking professionals across industries. It is also looking to add more Hindi publishers and creators in the coming weeks to boost engagement in Hindi on the platform.

COMMENTS

More Related News

Accamma Cherian: The forgotten firebrand freedom fighter from south India
Accamma Cherian: The forgotten firebrand freedom fighter from south India

Accamma Cherian's contributions in India's struggle for independence have been lost to history.

Missing India soldier
Missing India soldier's body found on glacier after 38 years
  • World
  • 2022-08-17 10:47:28Z

The remains of an Indian army soldier have been found more than 38 years after he went missing on a glacier at the highest point along the heavily...

Sequoia India-backed Digit Insurance files for $440 million IPO
Sequoia India-backed Digit Insurance files for $440 million IPO

Indian insurer Digit has filed for an initial public offering, looking to raise about $440 million even as many of its local peers have deferred plans to...

Chinese
Chinese 'spy ship' Yuan Wang 5 docks in Sri Lanka despite Indian concern

India had reportedly voiced fears that the ship would be used to monitor its activities.

VP Menon: The forgotten hero who stitched India together
VP Menon: The forgotten hero who stitched India together

VP Menon, a brilliant civil servant who rose from the ranks, was the draftsman of India's integration.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

Top News: Economy