TikTok to partner with TalkShopLive for U.S. live shopping - FT




  • In US
  • 2022-10-01 14:17:39Z
  • By Reuters
 

(Reuters) - TikTok is due to enter a partnership with Los Angeles-based TalkShopLive to launch its live shopping platform in North America by outsourcing its operation, the Financial Times reported on Saturday citing two people familiar with the operations.

The companies are still finalizing the arrangements, the FT report said, adding that no contracts have been signed so far.

TikTok and TalkShopLive did not immediately respond to Reuters' requests for comment.

Bytedance-owned TikTok's live shopping platform TikTok Shop is available in Asian markets including Thailand, Malaysia and Vietnam. It was launched in the U.K. last year, according to the report.

TikTok Shop allows users to buy products through links on the app during live broadcasts, and the Los Angeles based TalkShopLive app works on a similar concept. TalkShopLive describes itself as a "live streaming, social buying and selling platform", on its website.

TalkShopLive signed an agreement with U.S. retailer Walmart last year to provide shoppable content through embeddable videos across Walmart.com.

The reported partnership comes at a time when TikTok, which counts the United States as its largest market, is facing scrutiny from U.S. lawmakers questioning the Chinese-owned app's safeguards of user data.

(Reporting by Akanksha Khushi in Bengaluru; Editing by Josie Kao)

COMMENTS

More Related News

A group of guys on TikTok have been fermenting kimchi inside a Dave & Buster
A group of guys on TikTok have been fermenting kimchi inside a Dave & Buster's and this is exactly the kind of content the internet was designed for

The group is now trying to negotiate with the restaurant and arcade chain for a prized whiskey decanter set that's valued at 8,000 tickets.

TikTok CEO to testify before Congress in March amid app security questions
TikTok CEO to testify before Congress in March amid app security questions

TikTok CEO Shou Zi Chew will appear before Congress in March to field questions about the viral video app's security measures amid mounting efforts to ban it...

TikTok CEO to Testify in Congress on Privacy, Kids
TikTok CEO to Testify in Congress on Privacy, Kids' Access
  • World
  • 2023-01-30 11:43:16Z

(Bloomberg) -- TikTok CEO Shou Zi Chew will testify before the House Energy and Commerce Committee on the company's privacy policies, the app's impact on children and the company's relationship with the Communist Party in China, Chair Cathy McMorris Rodgers said in a statement. Most Read from BloombergAdani Tries to Calm Investors With 413-Page Hindenburg RebuttalAdani Rout Hits $68 Billion as Fight With Hindenburg IntensifiesRussia Can't Replace the Energy Market Putin BrokeHistoric Crash for M

Tech layoffs strip the facade of TikTok
Tech layoffs strip the facade of TikTok's 'day in the life' videos

Following mass layoffs across the tech industry, TikTok vlogs flexing company perks are being replaced with content about unemployment.

TikTok General Counsel No Longer Oversees US Relations
TikTok General Counsel No Longer Oversees US Relations

(Bloomberg) -- ByteDance Ltd.'s general counsel is no longer overseeing US government relations for TikTok, part of a shuffle to improve the company's...

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

  • kavin
    (2022-10-01 15:44:29Z)

    wallmart sign agreement with shoplive

    REPLY

Top News: US