World Cup Interest Is so High in Japan That a Top Streaming Site Can't Cope




  • In Business
  • 2022-12-05 03:12:07Z
  • By Bloomberg
 

(Bloomberg) -- CyberAgent Inc.'s Abema TV may have to restrict access to Japan's World Cup game at midnight Monday local time, as runaway demand is pushing the streaming service to its limits.

Most Read from Bloomberg

  • China's Covid Pivot Accelerates as Cities Ease Testing Rules

  • OPEC+ Latest: Group Agrees to Keep Oil Production Unchanged

  • OPEC+ Pauses as Russia Sanctions and China Covid Rules Roil Crude Markets

  • This Stock Strategist Says We'll See 5% Inflation for the Next Decade

  • Elon Musk Says Apple Is 'Fully' Advertising on Twitter Again

Viewers were advised over the weekend that admission to watch the Japan-Croatia match may be restricted in order to ensure a stable service.

Abema holds the streaming rights to the Qatar tournament in Japan, and the national team's unexpected progress out of the group stage has triggered a wave of interest and support. The youth-oriented streaming network hit a new usage high on Friday after Japan's game against Spain, which was broadcast at 4 a.m. locally, CyberAgent President Susumu Fujita said on Twitter.

CyberAgent surged 4% on the news, which augured well for its investment in the loss-making service. Shares fell about 1% on Monday.

"CyberAgent's stock is rising on expectations that Abema will see its revenue from ads increase over the long-term," said Hideki Yasuda, an analyst at Toyo Securities.

Tokyo-based CyberAgent is better known for its portfolio of video games, such as Uma Musume, which helped drive the stock to a record high amid the pandemic. It may have spent as much as 20 billion yen ($150 million) on securing the World Cup streaming rights for Abema, according to Jefferies analyst Hiroko Sato. Its broadcasts also feature former national footballer Keisuke Honda as a commentator. Its service can be watched on phones, PCs and connected TVs. Japanese fans also have the option to watch via a regular broadcast on Fuji TV.

Though overwhelmingly popular, the Abema live streams are free to watch and analysts question how much of the current surge the company will be able to convert into paying users. Abema registered more than 17 million viewers on Friday, CyberAgent said. CyberAgent has added extra servers to handle World Cup demand and anticipates making a loss on the tournament, a spokesperson said.

"I expect most viewers who installed the app for the soccer games will delete it after the tournament's over and return to other TV and streaming services, such as Netflix and YouTube," Yasuda said.

Most Read from Bloomberg Businessweek

  • 11 Hours With Sam Bankman-Fried: Inside the Bahamian Penthouse After FTX's Fall

  • TikTok's Viral Challenges Keep Luring Young Kids to Their Deaths

  • Can Duolingo Actually Teach You Spanish?

  • Ryanair, EasyJet Scale Back in Germany Over Airport Fees

  • Forget Zoom Calls, Remote Work Startups Want to Build a Virtual Office

©2022 Bloomberg L.P.

COMMENTS

More Related News

It Won
It Won't Take Much for the ECB to Crush Rate-Cut Bets Next Week

(Bloomberg) -- Most Read from BloombergAdani Rout Crosses $51 Billion as Stocks Plunge by Daily LimitsPutin Plans New Ukraine Push Despite Losses as He...

Japan launches whale meat vending machines to promote sales
Japan launches whale meat vending machines to promote sales
  • US
  • 2023-01-28 04:26:34Z

A Japanese whaling operator, after struggling for years to promote its controversial products, has found a new way to cultivate clientele and bolster sales: ...

TikTok General Counsel No Longer Oversees US Relations
TikTok General Counsel No Longer Oversees US Relations

(Bloomberg) -- ByteDance Ltd.'s general counsel is no longer overseeing US government relations for TikTok, part of a shuffle to improve the company's...

China Kicks Off 2023 Leading Global Peers in Equity Fundraising
China Kicks Off 2023 Leading Global Peers in Equity Fundraising

(Bloomberg) -- Chinese firms are beating their US and European peers early in the year on equity financing, aided by optimism about the nation's reopening...

Tempers Flaring Over Onions Show Marcos Faces Risk on Prices
Tempers Flaring Over Onions Show Marcos Faces Risk on Prices

(Bloomberg) -- Ferdinand Marcos Jr made a curious move when he became Philippine president-elect in mid-2022: he named himself agriculture minister, pledging...

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply

Comments

  • 토토사이트
    (2022-12-05 08:54:19Z)

    We guarantee a list of Toto sites that can be enjoyed safely on Toto online gambling sites in Korea. The list of safe playgrounds included in the Food and Ride Control Recommendations list is filled with the best playgrounds, as well as the private boaters recommendations list by professional audit firm Toto.

    REPLY
  • 바카라사이트
    (2022-12-05 10:50:15Z)

    Your current sites typically have got lots of truly current info. Where do you come up with this? Just stating you’re extremely imaginative. Thanks again

    REPLY
  • read more
    (2022-12-05 12:12:31Z)

    closings are dead-on and i will forthwith subscribe for your rss nourish to stay as much date with your up approaching postings. Sure! I confess it, your

    REPLY
  • 토토사이트
    (2022-12-21 08:01:58Z)

    Provides information about online sports betting websites that provide a list of Toto site rankings. You can find the right betting site for you in the ranking of Korea's safe betting sites and the best betting sites for Toto games.

    REPLY

Top News: Business