YouTube Shorts copies TikTok again with voiceover narration


What's the best way for YouTube Shorts to take on TikTok? Apparently, it's by continually copying its popular competitor. Yesterday, YouTube announced (via TechCrunch) that it would be adding voiceover narrations to Shorts on iOS. It'll let you add your own commentary on top of existing videos with just a few taps. That's simple enough, but it's also something that TikTok has offered for a while, and it brings to mind Instagram's repeated attempts to copy TikTok's core features.

Previously, YouTube also lifted TikTok's feature that lets you reply to comments with your own video. It's not unusual to tech companies copy each other - Facebook and Instagram practically made a habit of it. But it also makes it clear when established companies are starting to feel defensive about their younger, and usually more innovative, competition. To its credit, YouTube is trying to separate itself by sharing ad revenue with Shorts creators. TikTok may be wildly popular, but that historically hasn't led to much money for creators.


More Related News

Central Florida
Central Florida 'fake cop' Jeremy Dewitte arrested again
  • US
  • 2022-11-30 04:27:45Z

One of Central Florida's most notable fake cops has again found themselves on the wrong side of the law.

Youths are killing badgers to gain social media clout on TikTok
Youths are killing badgers to gain social media clout on TikTok
  • US
  • 2022-11-29 06:00:00Z

Teenagers are killing badgers and committing other wildlife crimes to gain social media clout on TikTok and other platforms, charities have warned.

Woman's Hard-Boiled-Egg Slicing Technique for Deviled Eggs Goes Viral

TikToker @andrealanev, Andrea VanDerwerker, shared a simple hard-boiled-egg-cutting hack for deviled eggs that has gotten a lot of attention for how easy it ...

How much money YouTubers get paid in a month
How much money YouTubers get paid in a month

YouTube creators can earn money from the ads that run during their videos. Here's how much YouTube influencers earn in a month.

Niece of Iran
Niece of Iran's supreme leader speaks out against his 'murderous and child-killing regime' as protests continue
  • World
  • 2022-11-28 12:06:56Z

Farideh Moradkhani, Ayatollah Ali Khamenei's niece, called on people worldwide to support Iran's protests before she started a 15-year jail sentence.

Leave a Comment

Your email address will not be published. Required fields are marked with *

Cancel reply


Top News: Economy